Is a recruitment franchise opportunity right for you?

11th June 2024

“I’m over it” might not be something you have said out loud, but often it is quiet thoughts like this that lead someone to considering a path of self-employment.

You might be over having a boss breathing down your neck, feel like you have your wings clipped because you have great ideas but no freedom to do things differently or even be tired of a long commute to the office.

If any of this feels familiar, then it’s possible that you know something needs to change but have become stuck with which way to turn. Starting a brand new business involves a huge amount of effort and time spent on ‘trial-and-error’, which can have a big impact on your bank balance while you are getting it off the ground. Establishing a brand, building its reputation, protecting your intellectual property, setting up systems and processes, investing in technology…these are all things people often overlook when dreaming of becoming their own boss.

Weighing up starting from scratch vs investing in a franchise

When you look at the bigger picture and consider the aforementioned challenges, it’s easy to see why purchasing a franchise is a popular choice for people who are looking to ‘hit the ground running’ with their own business. Not only do you have the support of like-minded people operating their own franchise, there are plenty of other benefits of owning a franchise – you can read about 5 benefits of owning a franchise in this article.

The investment required for purchasing a franchise might be less than you think – there are also often financing options available. We’ll dive into some considerations before investing below, however an important factor is thinking about how easy or difficult it is to recoup your initial investment…sometimes it just takes a couple of significant sales and you’ve already paid that off.

Which type of franchise or industry is for me?

You may assume that you need to stay within the confines of your career path when choosing a franchise, however this is not always the case. Take Martin Personnel as an excellent example. Whilst it is beneficial for someone to have a background in recruitment, that is of less relevance to your success than some other character traits and skills. The most important of these skills are selling and business development. It goes without saying that if you are going to work within recruitment, you must enjoy dealing with people, however beyond that, most of what you need to learn as a recruiter can be easily taught to the right people. We have experienced people with the right knowledge to train franchisees in aspects of recruitment.

So, before you abandon the idea of owning a recruitment related franchise because you have never worked as a recruiter, read on to discover why we consider selling and business development skills so critical to success.

Why you need sales and marketing skills in recruitment…

When a recruiter is also a business owner (i.e. franchisee), they not only need to attract candidates, they need to find clients who will hire them. This is the part that many recruiters who have been employees find challenging because often they haven’t been performing that role in their job – they have simply been handed the roles that need to be filled.

The marketing knowledge to attract and nurture leads that will convert into paying clients is incredibly useful. You can be provided all the right marketing tools, however knowing how to use them well requires a commitment to learning and willingness to experiment to discover what works best for the audience you are trying to attract. Being a natural sales person will serve you well as you embrace networking, jumping on the phone, visiting people and doing everything you can to build rapport with prospective clients. Without the motivation to put yourself out there, it will be an uphill battle to generate enough recruitment opportunities to place candidates into.

If you are a natural sales person and keen to get involved with marketing, you are more than half way there and that is why Martin Personnel is encouraging anyone who fits into this category to get in touch. If you are willing to learn about recruitment and backing yourself by investing in a franchise, we are ready to help you succeed.

Considerations before investing

Continuing on from above, aside from gaining an understanding of how many sales you will need to pay off your initial franchise fee, there are some other things you need to evaluate before committing to a recruitment franchise:

Initial investment and fees: The initial investment required is only one financial factor to consider, the other is incorporating the ongoing franchise fees into your profit potential calculations. Ensure you have the financial resources to sustain the business, because as with any business journey, there will naturally be ups and downs, with variables such as economic conditions having an impact
Franchise agreement: Review the franchise agreement carefully. Understand the terms, conditions, and obligations, including territory rights and renewal terms
Market demand: Research the demand for recruitment services in your chosen location or sector. A strong local job market and a diverse range of industries can be beneficial
Due diligence: Investigate the franchisor’s track record, including their success rates, support system, and the experiences of current franchisees. Seek professional advice to guide you through the decision-making process.
Personal commitment: Owning a franchise requires time, effort, and dedication. Ensure you are ready to commit to the demands of running a recruitment business

How to get started

If everything you have read in this article sounds interesting, then the next step is a casual conversation with us so that you can start the consideration process outlined above. A no-obligation chat with our franchisor Mark Douglas will help you get closer to deciding whether a recruitment franchise opportunity is right for you. A recruitment franchise can be a rewarding and lucrative business venture for the right individual and we are here to help you take the plunge to be your own boss in the most seamless way possible.